Collaborative Design Practice
24.04.2026 - 0.0.2026 / Week 1 - Week 14 Bachelor of Design (Hons) in Creative Media GAN YI KIAN / 0374572 Collaborative Design Practice INSTRUCTIONS Content In this module, we need to complete the following based on the MIB. Task 1: Empathy Map Task 2: Ideate Solution Task 3: Prototyping Task 4: Testing End Product TASK 1: Research & Empathy PetEase is a digital platform that connects Malaysian pet owners with trusted pet service providers, including grooming, boarding, veterinary clinics and pet transportation. Instead of searching through multiple social media platforms, users can discover, compare and book verified pet services in one application. Empathy Map The business team conducted user interviews with Malaysian pet owners. Based on their findings, our team organised the information into an empathy map to better understand user behaviours, motivations and frustrations. Target Audience From the research findings, our target audience includes: Young working adults...