Art Direction / Final Project Compilation
24.04.2026 - 26.07.2026 / Week 1 - Week 14 Bachelor of Design (Hons) in Creative Media GAN YI KIAN / 0374572 Art Direction Final Project Compilation INSTRUCTIONS Week 1 - 2 Exercise 01 - Game Observation In Exercise 1, we were required to analyse two endless runner games, including Subway Surfers . We explored how art direction, visual design, and gameplay work together to create a better player experience. We also compared the strengths and weaknesses of each game's visual style to understand the purpose behind its design decisions. So I researched Subway Surfers and Temple Run. Reflection This exercise helped me understand that art direction is more than just making a game look good. By comparing Subway Surfers and Temple Run , I learned how visual design supports gameplay and creates different player experiences. It also improved my observation skills and helped me think more carefully about design decisions. Final Submission here Week 3 - 4 Exercise 02 - Game Visual Analysis...