Advanced Typography / Task 2
16.10.2024 - .0.2024 / Week 4 - Week 6 GAN YI KIAN / 0374572 Advanced Typography / Bachelor of Design (Hons) in Creative Media Task 2 / Key Artwork & Collateral LECTURES Week 5 Perception & Organisation Contrast Fig.1.1 contrast There are several methods in typography to create contrast the one on the left is devised by Rudi Ruegg. They are self-explanatory. Carl Dair adds a two more principles into the mix; texture and direction “to make design work and meaning pop out — clearly and unambiguously, and with flair.” Dair posits 7 kinds of contrast Size weight contrast of form contrast of structure contrast of texture contrast of colour contrast of direction Fig.1.2 Example Source: Arletta, Abby, Kelly, Eunice, Wen Yi, Baahy, Ava, Jason, Sangeetha Size A contrast of size provides a point to which the reader’s attention is drawn. The most common use of size is in making a title or heading noticeably bigger than the body text. Fig.1.3 Example Weight Weight describes how a bold