GAN YI KIAN (0374572）

09.03.2025 - 22.03.2025 / Week 5- Week 7 GAN YI KIAN / 0374572 Design Principles / Bachelor of Design (Hons) in Creative Media Final Compilation Task 1 / Exploration Task 2 / Visual Analysis & Ideation Task 3 / Development & Design INSTRUCTIONS Final Outcome Fig 1.1 Water Lily(21/3/2025) Rationale I chose to paint water lilies because I like flowers. There are many types of flowers, each with its own unique beauty. So I also chose to create water lilies in my work. In order to create a harmonious and peaceful atmosphere, I also chose watercolor as the medium. I hope that this work expresses a harmonious and calm atmosphere that can stop people's irritability. In the design principle, the lotus on the left side of the picture is the main visual focus, while the lotus leaves on the right side provide a balance so that the picture is not too heavy on one side. The pink water lilies and the blue water surface form a strong color contrast to make the water lilies more prominent....

03.02.2025 - 21.03.2025 / Week 5- Week 7 GAN YI KIAN / 0374572 Design Principles / Bachelor of Design (Hons) in Creative Media Task 3 / Development & Design INSTRUCTIONS Task 3: Development & Design After the visual analysis,will now create a work of design , based by the idea have proposed in Task 2. expected to apply knowledge of design principles in idea development and final design. Can use any medium and/or materials , except for full photography, that are suitable to convey your final visual message. I will choose the first sketch to create the work Sketch 1 This design retains the tranquility and dreamlike feeling of Monet's original painting. I want to enlarge the main water lily in the center and make it the focus of the whole painting. Fig 1.1 Sketch 1 (3/3/2025) I am confused about whether to use watercolor or illustration design, because both are areas I am not good at. Using watercolor can better express the relationship between the water surface. In terms of c...

03.02.2025 - 09.03.2025 / Week 3- Week 5 GAN YI KIAN / 0374572 Design Principles / Bachelor of Design (Hons) in Creative Media Task 2 / Visual Analysis & Ideation LECTURES Visual Analysis Closely looking at and identifying the visual elements of a design, trying to describe them carefully and accurately in your own words. Do not read beforehand about the design at all. The observation phase is about looking, thinking, and finding good language to communicate what you notice. Analysis Analysis requires you to think about your observations and try to make statements about the work based on the evidence of your observations. Think about how the specific visual elements that you’ve identified combine to create design principles that complete that work of design/art, and the effects on the viewer. How are your eyes led through the work and why? Apply the design principles knowledge you have learn. Interpretation In this final phase, your observations, description, and analysis of the wo...

03.02.2025 - 22.02.2025 / Week 1- Week 3 GAN YI KIAN / 0374572 Design Principles / Bachelor of Design (Hons) in Creative Media Task 1 / Exploration LECTURES Elements & Principles of Design Fig 1.1 Principle of Design by Sowmiya V( source ) (11/2/2025) Element of Design individual "building blocks" Point Line Shape Form Texture Space Colour Principles of Design Organisational fundamentals that resulted from or guides the arrangement of the elements Contrast Balance Emphasis Rules of Third Repetition/Pattern/Rhythm Movement Hierarchy Alignment Harmony Unity Proportion Contrast & Gestalt Theory Contrast juxtaposition of two different elements. Without contrast, the visual experience becomes monotonous. Provide visual interest, emphasize key points, and express content. Gestalt Theory The human brain can perceive patterns, logic and structure. “Gestalt” means “shape” or “form” in German. Gestalt principles or laws are rules that describe how the human eye perceives visual...